It all started with a simple thought. Will anyone want a sarong kebaya dress? How will it be like to be dressed like one of these stewardesses? How will the average girl in the street look like wearing it? Will anyone even want to wear anything like that?

That was in 2005. We put up the very first sarong kebaya dress on eBay, kept our fingers crossed that someone will somehow want to have our dress. When a lady from UK bidded on our dress, we asked her more questions that she did to us! Why do you need this dress? How do you intend to wear it? You think you want to buy another for your sister? What about your grandma?

Fortunately, she paid before we pissed her off. We got our very first sales and went on to do a few more. It was a very interesting experience to know that the sarong kebaya dress means different thing to different people.

The first lady bought the sarong kebaya dress for her wedding. She migrated from Singapore to UK as a child, but always has fond memories of her childhood back home. The sarong kebaya reminds her of her one way ticket to UK on Singapore Airlines.

We sold a few more sarong kebayas, and collected more stories. A film director wanted the dress in his documentary on south east asia history. A spa owner wanted the dress as a uniform. A teacher wanted to wear the dress for her school’s International day. A gentleman bought it for his wife’s birthday. A lady used to have a kid’s version, now that she grown up, she wanted the adult dress. The list goes on…

After the 10th dress sold on eBay, we started our own website, selling the sarong kebaya dress in blue, green and red, together with other items as well. With the same motif, we have matching sandals, bathrobe, tote bags, umbrellas, silk scarf etc.

In 2014, we improved on the website, made it easier for visitors to navigate. We made improvement to the shopping cart and expand the online payment facility to the whole world. We say why not give a discount to customers who buy more, let them share on their Facebook and give them a discount.

We also started sourcing for better quality materials. It wasn’t an easy task. First the motif has to look just right, and then the quality of the fabric needs to be nothing less than great. The cutting needs to be correct, less it makes you look like a wrapped towel.

It has been an interesting journey thus far and we hope that you will not just buy something from us, but share your story with us on Facebook.

COPYRIGHT 2014 by SGKebaya.